diff --git a/charts/pulsar/Chart.yaml b/charts/pulsar/Chart.yaml
index 04e0868..3813fc3 100644
--- a/charts/pulsar/Chart.yaml
+++ b/charts/pulsar/Chart.yaml
@@ -21,7 +21,7 @@ apiVersion: v2
 appVersion: "2.7.4"
 description: Apache Pulsar Helm chart for Kubernetes
 name: pulsar
-version: 2.7.9
+version: 2.7.10
 home: https://pulsar.apache.org
 sources:
 - https://github.com/apache/pulsar
diff --git a/charts/pulsar/templates/_helpers.tpl b/charts/pulsar/templates/_helpers.tpl
index 0ad71f9..c1206c2 100644
--- a/charts/pulsar/templates/_helpers.tpl
+++ b/charts/pulsar/templates/_helpers.tpl
@@ -66,6 +66,9 @@ chart: {{ template "pulsar.chart" . }}
 release: {{ .Release.Name }}
 heritage: {{ .Release.Service }}
 cluster: {{ template "pulsar.cluster.name" . }}
+{{- if .Values.labels }}
+{{ .Values.labels | toYaml | trim }}
+{{- end }}
 {{- end }}
 
 {{/*
@@ -75,6 +78,9 @@ Create the template labels.
 app: {{ template "pulsar.name" . }}
 release: {{ .Release.Name }}
 cluster: {{ template "pulsar.cluster.name" . }}
+{{- if .Values.labels }}
+{{ .Values.labels | toYaml | trim }}
+{{- end }}
 {{- end }}
 
 {{/*
diff --git a/charts/pulsar/values.yaml b/charts/pulsar/values.yaml
index 8e3cbdf..a449d95 100644
--- a/charts/pulsar/values.yaml
+++ b/charts/pulsar/values.yaml
@@ -40,6 +40,11 @@ initialize: false
 ## Set cluster name
 # clusterName:
 
+## add custom labels to components of cluster
+# labels:
+#   environment: dev
+#   customer: apache
+
 ## Pulsar Metadata Prefix
 ##
 ## By default, pulsar stores all the metadata at root path.